Capgemini Technology Services SAS

OCommerce architected and delivered by Oracle and Capgemini is also known as OmniCommerce or Oracle/Capgemini Commerce. It is an All-Channel Experience solution that addresses digital shopper demand. It is designed to enrich companies’ customer experience strategies and improve shopper interaction, loyalty and margins. The solution enables retailers and consumer products companies to streamline customer interactions across all channels. OCommerce incorporates new mobile and digital in-store processes while capitalizing on opportunities in the social channel through monitoring and analytics. 

Shoppers today expect to find product information across multiple platforms and devices – and they expect to find it quickly. They are looking for consistency and convergence among different technologies. Shoppers are no longer loyal to an individual channel but rather to an experience across all channels. Brands even get dumped when expectations are not met as leading consumers take their business elsewhere. Providing a seamless experience across many channels can be challenging for retailers and consumer products companies.

OCommerce can enable retailers and consumer products companies to streamline customer interactions across all channels with ease. It can keep up with the changing communication and interaction demands of customers. OCommerce delivers the opportunity to (re)gain these high demanding customers and win them for your brand. The focus of OCommerce is on three primary areas of value:

a) Increase retail customer purchase conversation rates

b)  Increase loyalty and decrease “show-rooming”

c) Proactively target and market to customers

No matter where retailers or consumer products companies are on the customer experience spectrum, OCommerce has cutting-edge functionality to help businesses serve their customers in a seamless and meaningful way. The solution also incorporates new mobile and digital in-store processes while capitalizing on opportunities in the social channel through monitoring and analytics.

It can be implemented in its entirety or as a “point” solution addressing a single area of need. The implementations can be focused on “gap” needs and expanded over time based on budget and priorities.

In a nutshell, OCommerce incorporates and delivers high-impact capabilities which include:

• Targeted marketing campaigns, including social with loyalty
• Automated and personalized web experience with analytics
• Mobile applications, including Augmented Reality functionality, employee dashboard applications, and smartphone/tablet texting and coupon scanning
• In-store customized marketing with real-time decision making “Showrooming” deterrent via QR code comparisons for mobile
• Online Cloud services, including chat support
• Social integration for customer posts on purchase and feedback
• Social message monitoring and analytics
• 360-degree view of the customer
• Master data management
• Product and process integration

Capgemini offers flexible deployment options for OCommerce.

Capgemini offers two deployment options: 

One is the On-Premise customer experience platform, including all the functionality from the OCommerce solution. The other is the “Immediate” Cloud platform. This framework (refer to the figure below) allows retailers or consumer goods companies to launch solutions quickly for faster time-to-value, while ensuring security and extendibility of the platform for easy growth. Immediate provides a full solution experience and access for many devices. The service architecture and framework is the key to quick deployment, minimal administration and extensibility.

OCommerce combines Capgemini’s understanding and experience in retail, business strategy, process improvement and technology implementation, with Oracle’s cutting-edge technology solutions that address marketing and loyalty, commerce, web, data discovery and analytics, social relationship management and online services. Working together, Oracle and Capgemini help mutual clients implement growth strategies, leverage technology, manage change within their organizations, and achieve tangible sustainable value.